The term Micro celebrity is used to describe someone "who gains a cult or main streem following due to viral internat distribution". People use of webcams, videos, audio, blogs and social networking sites to gain and boost popularity with readers, viewers and people they're linked to online. Do It Yourself (DIY) media has become more popular and engrained deeper and deeper into part of our normal social life. Micro celebity is about establishing relationships with the public. This has seen the surface of a new breed of celebrity that has been cultivated due to a large amount of hipe with such sites as Twitter, Facebook, Flickr and My Space. We are now in the age of the Micro Celebirty, where social media encourages more self-expression.
One of the most Famous Micro celebrities to surface from this craze is Perez Hilton. He is now one of the most famous American Bloggers, who's blog Perezhilton.com is known for covering gossip stories about the rich and famous celebrities. He is better known for posting his own tabloid photographs over which he adds his own captions and doodles. His blog has gained negative attention for it's negative attitues, 'outing' celebrities and for his role in increasing coverage of celebrities in all form of media.
Within the first six months of his blogging career his site was named "Hollywood's Most Hated Website" by The Insider, casuing a huge surge in its popularity which "temperarily cripped it's server" . Perez Hilton claims that on July 30, 2007 his site PerezHilton.com had over 8.82 million page views in a 24 hour period. It is safe to say he is one of the most hated in tincletown and this was most evident when an all out war brokeout bewtween Perez Hilton and the Hip Hop Band black eyed peas. Due to the mass cult following he has on such social sites as Twitter and his website, he has managed to become a fully fledged celebrity.
Perez Hilton is testament to the ever growing craze of micro-celebrities, and the power and following that they yield.
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